THE OCTANE REPORT – OCTANEREPORT.COM

Conceived, developed, designed, programmed, marketed, and hosted in-house, The Octane Report was one of our largest in-house publishing efforts. Right down to the initial capital funding, everything was handled by the Clockwork team. The site was built as an online performance car magazine/video channel/community hub headed up by Joey Leh, former Editor-in-Chief of Sport Compact Car and Siphon magazines.

Prior to its sale in early 2011, The Octane Report was grown by Clockwork Media into a noted industry source in enthusiast and motorsport media with over 1 million pageviews per month and 1.3-million YouTube video views in its first year alone - more than Mazda USA, Acura, and Scion - and with a higher subscriber/view ratio than Nissan USA.

This was accomplished using a combination of organic SEO, high quality original content, regular updates, real world co-op marketing, partnerships, proper branding, and a social media effort designed to centralize traffic into the OR domain. The Octane Report was also an exercise in marketing ideas, continually evolving to provide grassroots outreach and branded third-party credibility for our automotive partners.

Editorial focus included a variety of marques and brands, covering both cars and aftermarket parts. Common subjects included car features, test drives, HD videos, racing coverage, driver interviews, how-tos, and major event happenings. As our flagship self-published product, all photography, writing, video shooting, web programming (content management system, template, plug-in integration), design, video encoding/transcoding, and video editing for The Octane Report took place in-house at Clockwork Media.