KINETIC MOTION TYPOGRAPHY

A short kinetic (motion) typgraphy animation piece completed as an addition to our 2012 Tri-Mountain promo. Used at trade shows, the typography piece is used in between loops of the 2012 catalog promo.

What is kinetic motion typography, you may ask? Kinetic typography is a form of digital animation that basically moves, rotates, skews, and animates text. Usually done to match narration or speech, it's a great method to dress up an otherwise boring-to-watch audio sample. Since the typography inherently has to match the words in the audio so closely, there's no automated way to do kinetic typography automatically. It all has to be done manually, with precise changes done to match inflection, pronunciation, speed of speech, as well as some attention paid to making sure it isn't boring.

The work is, needless to say, not terribly simple and does require some amount of time. Some common tools to accomplish kinetic typography are Adobe Illustrator and After Effects, although more complex 3D solutions can be used as well. For a great tutorial on how to accomplish simple motion typography, check out the Crooked Gremlins site HERE.