Hyundai – Built In America

With a multi-million dollar investment in Alabama, Hyundai Motors builds massive quantities of the Elantra and Sonata models here in the USA. A factory that runs 24-hours a day has many employees and stories to tell, and HMA wanted to highlight that fact for the launch of the 2017 Elantra model.

Timed to coincide with the Super Bowl ad rush, our piece highlighted the Hyundai AL plant and its people, technology, feel, and human nature. By putting the spotlight on the people there and the story of how big business can still have a positive effect on an area, we boosted the Elantra’s initial attention, making almost 100,000 views on YouTube alone with no ad support.

The Gritty

Client: Hyundai USA

Tags: Advertising, Film

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