Pairing Toyota’s youth brand Scion with the infamous skateboarding crew at Baker, our video series covered the adventure of a multi-day trip up the California coast for a skate tour to San Francisco. With various stops along the way, drift racing action at Buttonwillow Raceway, and skate sessions in Northern California, our tour brought together two lifestyle icons and marketed the then-brand-new Scion iA and iM models to a new demographic.
Client: BMG / Scion
Tags: Advertising, FilmView Project
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