Lexus LC500

Combining cutting edge design and technological powertrain, the Lexus LC500 signals a new direction for the luxury Toyota brand. Launching the 467hp, 10-speed sports car was no small feat with production juggling the “code red” secrecy of the shoot along with the rarity of the car, ever-changing top secret locations, and intricate car prep. The end result was a spot that accompanied the debut of the LC500 and displayed the mystique and flow of Lexus’ new direction.

Shot on location in Los Angeles, CA and Santa Maria, CA. All conceptualization, art direction, production, and post-production done in house at Clockwork Media.

Production Co: Clockwork Media
Director: Joey Leh
Producer: Ryan Kim
Cinematographer: Jeremy Mooney
1st Assistant Camera/Movi: Robert Blanchet
Gaffer: Anthony Stivale
Key Grip: Emilio Marcelino
Aerial Drone: Jeremy Mooney/Robert Blanchet
Colorist: Tyler Kindred

The Gritty

Client: Lexus

Tags: Advertising, Film

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